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What Is The Meaning Of Soft Launch & Hard Launch In Love?

Team MyMuse - Jul 25, 2024

Let's take a deep dive into the new lingo that these young folks use for debuting relationships on social media and find out the meaning of "soft launch" and "hard launch."


Are you wondering when (and how) to shout your love from the digital rooftops? Welcome to the fascinating world of soft launches and hard launches in love. Yep, these aren’t just terms for product rollouts—they’re the new lingo (have you heard of
dry dating?) for debuting your relationship on social media.

A woman saying she can’t keep up

What Is The Meaning Of Soft Launch?

Imagine you're casually scrolling through Instagram, and you see your friend’s story featuring two lattes at a cozy café. Wait a minute, that’s a mysterious, unidentified arm in the frame! 😲 This, my friends, is the essence of a soft launch.


Soft Launch Meaning: A soft launch in the love world is when you subtly hint at a new relationship without fully revealing your partner. Think of it as the teaser trailer for your romantic blockbuster.


Soft Launch Techniques:

  1. The Sneaky Snap: Post a pic of your dinner date night, but only their hand or the back of their head is visible.
  2. Cryptic Captions: Use captions like “Love this view 😍” or “Best company ever.” Let your followers speculate.
  3. Tagged Locations: Post from a trendy spot with the tag, but no tag of the mystery date. It's like a scavenger hunt for your friends!

Pros:

  • Keeps the excitement alive.
  • Allows for a gradual reveal.
  • Gives you time to see where things are going without public pressure.

Cons:

  • Might drive your nosy friends crazy with curiosity.
  • Can backfire if things don’t work out.
Social Media GIF by The Lovebirds Movie

What Is The Meaning Of Hard Launch?

Now, if you’re ready to go full rom-com finale with your love announcement and the fact that you’ve been sharing natural water-based lubricant, it’s time for a hard launch. This is where you make it official and let the world know you’re off the market, baby! 


Hard Launch Meaning: A hard launch is the grand reveal of your relationship, complete with photos, tags, and all the lovey-dovey details.

Hard Launch Techniques:

  1. The Couple Selfie: A cute snap of you two, smiling ear to ear, with a heart emoji for good measure.
  2. Tagging: Make it official by tagging your partner. There’s no going back now!
  3. Sappy Captions: Think “Finally found my person” or “My heart is so full.”

Pros:

  • Clear and straightforward. No more guessing games.
  • Declares your relationship status to all your friends and followers.
  • Feels like a mini-celebration of your love.

Cons:

  • It’s all out there, so no take-backsies.
  • If things go south, the breakup might be more public than you’d like.

A couple celebrating someone’s breakup

Soft or Hard: Which One’s for You?

Choosing between a soft and hard launch depends on your personality and comfort level. If you love a bit of mystery and enjoy watching your friends piece together clues, the soft launch is your playground. But if you’re all about making grand statements and celebrating your love with a bang, the hard launch is your stage.


Remember, whether you’re teasing or proclaiming, the most important thing is that you’re happy and comfortable with how you share your relationship and Link remote-controlled massager. Love is a journey, and how you choose to announce it is just one part of the adventure.


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