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the MyMuse manifesto

7 beliefs that guide our company, our intimate experiences, and our lives as a whole

If you’re going to do something, do it well.

Life’s too short to do things half-assed. Whether in bed or at work – put your back into it, and leave (completely) satisfied. That’s the attitude we try to bring to our brand each day.

Photographer clicking a picture of Tiger standing in front of him
Woman in a bathing suit surfing on waves in the sea

Ride your own wave.

Our wavy lines and curved edges represent how we interact with the world around us. We’re not here to fit neatly into a box– in fact, we don’t even believe in the box. We’re ever-changing, always evolving, fluid creatures. Sex and life are best enjoyed when you go with your own flow.

Live how you live, love who you love.

There’s no right way to do anything, there’s only your way. Life’s a constant journey of exploration and discovery. We’re not here to tell you what to do or how to do it. Our products exist to be used creatively, because ultimately only you know what feels right for you.

Girl and a robot dancing and enjoying together
Three people on a banana see-saw

Quality > Quantity

Yes, this line may be done to death, but there are no truer words. Don’t put pressure on yourself to do it all, just make the times that you do really count. Same goes for our brand – we’re not about creating a hundred confusing products. Just a few, that we try to make as great as we possibly can.

Listen to your body.

A neurosurgeon once told us, if you’re ever in doubt – listen to your own body. It always has the answers. Pay attention to that pit in your stomach when you feel like something’s wrong. Cherish the goosebumps on your skin when your lover touches you. Most of the answers we’re looking for, can be found right within ourselves.

Woman in an orange jumpsuit enjoying music through her headphones
Girl chilling and having a drink on a sunflower

Don’t take it all so seriously.

Love, sex, Instagram likes, that thing you thought was the end of the world last week (but really wasn’t). Don’t sweat the small stuff, because life’s a beautiful, mysterious, wondrous thing. Laugh at yourself, find beauty in the small moments, and enjoy the ride – It’s going to be a fun one.

I do You, You do Me, I do Me, You do You.

Our ultimate pleasure (/life) principle. We’re all just here on this spinning orb floating in space, looking for happiness. Lift others up, find what lights you up inside, and go after it. However and whatever you like.

Two hands changing and giving a toast with their drinks