PLEASE READ THIS POLICY CAREFULLY BEFORE USING THE MYMUSE PLATFORM
The MyMuse Platform is made available by MyMuse India Private
Limited (“our”, “us”, “we”, “Company”), having its registered
office at 401/2, Athena Building, Raheja Acropolis, Deonar
Village, Mumbai, Maharashtra, India - 400088. In order to provide
you with the access to our Platform, Products and Information, we
need to collect various data and information from you. This
collected, retained, shared, stored, and processed by us. We may
revise this Policy as well as update the Platform from time to
time. Please visit this page regularly to take notice of any
changes we make. Continued use of the Platform after an update
constitutes consent to the updated policy. If you do not agree
with any part of this Policy, please stop using our Platform
immediately. This Policy incorporates and includes our Terms of
Use available here. Words and phrases not defined in this Policy
1. Information we collect
We collect the data you provide only to ensure that we can
provide you access to our Platform and Products in the best
manner possible. By using the Platform you consent to providing
us data in the ways listed below.
1.1 Data added by you. We collect the information that you
actively input into the Platform:
a) MyMuse Account data: We collect the data you provide to us
when you create or update your MyMuse Account, or while making
purchases from the Platform as a Guest. This includes your name,
phone number, email ID, delivery address (which may be your home
or office address) date of birth, unique User ID, password (as
applicable). We may require you to share further data on a later
date to confirm the veracity of your information or pursuant to
any additional features added to the Platform. We may also
require you to share data pertaining to gender, sexual
preference and sexual orientation on the Platform to access
certain services, provide you with Information and content, or
as part of surveys. However, this shall not be mandatory and
failure to provide such personal data shall only affect your
ability to access such services, Information or content. Any
such information, including queries and information for our “Ask
the sexpert” content and service, provided to us voluntarily
through our Platform, e-mail and other modes of communication to
access such services, Information or content may be
shared/posted by us on our Platform and/or social media pages
b) Financial data: We collect the data you provide to us when
you place an order for Products on our Platform. This includes
credit or debit card details, e-wallet details and banking
c) Feedback and other data: We collect and record: (a) any
emails you write to us; (b) the calls you make to our call
centers, customer service personnel; (c) any data you submit to
us on social media and other modes of communication/platforms
(d) data you input when you participate in our referral programs
or use any discount codes offered by us; and (e) feedback or
comments you provide to us on the Platform, including any crash
reports and lag reports generated by you.
1.2 Data collected from use of Platform. We collect the
following data generated owing to and pursuant to your use of
a) Platform usage data: We collect data on your interaction with
our Platform, i.e., Platform access dates and times, features or
pages viewed, crashes and other system activity, type of browser
used to access the Platform, and third-party sites or services
used before or in the course of interacting with our Platform.
b) Device data: We may collect data about the devices used to
access our Platform, including the hardware models, device IP
address, operating systems and versions, software, preferred
languages, unique device identifiers, serial numbers, browser
type, mobile app, file names and types, and plugins.
c) Purchase data: We collect and retain data regarding the
Products you add to your cart, purchases from the Platform, the
amount spent on the Platform, and the payment methods used to
make purchases on the Platform.
d) Cookies, log files, web beacons and tracking pixels: We also
collect information through the use of “cookies”, “log files”,
“web beacons” and “tracking pixels”, and similar technologies to
understand how you navigate through the App to learn your
preferences. Cookies are small text files that web servers place
on your device; they are designed to store basic information and
to help websites and apps recognize your browser. We may use
both session cookies and persistent cookies. A session cookie
disappears after you close your browser. A persistent cookie
remains after you close your browser and may be accessed every
time you use the App. Log Files track actions that occur on our
Platform, and collect data including your IP address, browser
type, internet service provider, referring and exit pages, and
date and time stamps. Web beacons, tags and pixels are
electronic files used to record information about how you browse
1.3 Information received from third parties. We may also be working closely with third parties
(including, for example, business partners, technical sub-contractors, analytics providers such as
Google Analytics, search information providers) and may receive information about you from such
sources. Such data may be shared internally and combined with data collected under Section 1.2 (Data
collected from use of Platform) above.
2. Use of collected data
The data we collect from you will be used for the following purposes:
2.1. For enabling the Platform. We use the data collected to personalize, maintain and improve our
Platform. This includes using the data to:
a) Create and update your MyMuse Account.
b) Fulfill any orders placed for Products on the Platform (including processing your payment
information, arranging shipping and providing you with invoices and order confirmations, and/or
delivering the products to you).
c) Provide advice on sexual health and wellness.
d) Screen our orders for potential risk or fraud.
e) Perform internal operations necessary to provide you and improve our Platform, including to
troubleshoot software bugs and operational problems; to conduct data analysis, testing, and research;
and to monitor and analyze usage and activity trends.
f) For improving the Platform.
2.2. For creating detailed user profiles. We may combine and aggregate data collected
from you on our Platform, through e-mail and other mediums in order to create detailed and wholesome
user profiles in order to understand you better and attempt to provide you with better Products,
Information, content and services. Please note that the use of any information shared by you through
one mode of communication/platform will not be limited solely to that mode of communication/platform.
2.3. For research and development. We use the data so collected for research, product development,
piloting new Products, and improving the UI/UX experience – all of which will ultimately improve how
you experience the Platform.
2.4. For enabling customer support and communication. We use the information to provide customer
support and train our customer service executives. We may further add features that allow you to call
us (through the Platform or otherwise), similarly, we may also need to contact you through the
2.5. For marketing and outreach. We use the data we collect to market our Products. This
includes sharing your feedback, ratings and screen names for purely promotional and marketing
purposes. Such promotion and marketing may be done via hoardings, banners, pamphlets etc.
2.6. For fraud detection and preventing misuse. We use the data we collect to detect
fraudulent usage of the Platform and/or misuse of any of the features of the Platform.
2.7. For legal compliance and requirements. We use the data we collect to address claims
or disputes relating to use of our Platform, or as otherwise allowed by applicable law, or as
requested by regulators, government entities, and official inquiries.
3. Sharing of Data
We do not share any personal data about you with any third parties unless necessary. We
may enter into agreements or arrangements to enable the use of our Platform and to provide Products to
you. We have detailed the manner in which we share the collected data below:
3.1. Service Providers: We work with third party service providers to execute various
functionalities of the Platform, including but not limited to entities such as Shopify for e-commerce
facilitation, and we may share your information with such service providers to help us provide you
with our Products, Information and other services on the Platform.
3.2. Change in Control: While negotiating or in relation to a change of corporate
control such as a restructuring, merger or sale of our assets, we may have to disclose our databases
and information we have stored in the course of our operations.
3.3. Law Enforcement: If any governmental authority or law enforcement officers request
or require any information and we think disclosure is required or appropriate in order to comply with
laws, regulations, or a legal process, then we may disclose the information we collect.
4. Your Rights
It is important to us that you remain in control of your data. Please write to us at
firstname.lastname@example.org if you wish to exercise any of your rights provided below:
4.1. Right to rectification. In the event that any personal data provided by you is
inaccurate, incomplete or outdated, then you shall have the right to provide us with the accurate,
complete and up to date data and have us rectify such data at our end immediately. We urge you to
ensure that you always provide us with accurate and correct information to ensure that your use of our
Platform is uninterrupted.
4.2. Right to Erasure. You have the right to demand us to erase your personal data and
we will do so without undue delay, provided that the data is no longer required by us and there is no
legal requirement to retain the data. Do note that multiple legal basis may exist in parallel and we
may still have to retain certain personal data at any time, despite your request to delete it.
4.3. Right to Confirmation and Access. You can seek a confirmation from us as to whether any of your
personal data is being or has been processed. If we are processing such data, then you may ask us for
summary of such processed data. You also have the right to ask us for a brief summary of our
4.4. Right to withdraw consent. You may write to us at email@example.com to withdraw
your consent to any specific data processing. However, please note that, you may not be able to access
certain parts of the Platform, as well as certain services from on the Platform if you withdraw your
consent. Do note that despite your withdrawal request, we may continue to retain and store your data
as provided in Section 6 (Data Retention) below.
4.5. Right to opt-out. You may opt out of receiving promotional and marketing emails
from us by writing to us. You may also opt out of receiving emails and other messages from us by
following the unsubscribe instructions in those messages. Please note that opting out of receiving
push notifications may impact your use of the Platform. However, even if you opt out of receiving our
promotional and marketing e-mails, we will still send you transactional messages through e-mails about
By accessing and using the Platform, you agree to be bound by this Policy. By setting up
a MyMuse Account, and/or purchasing any Products, you agree to our data processing, storage, usage,
and sharing provided by you pursuant to this Policy. If you do not agree with any of the terms of this
Policy or the Terms or wish to revoke any consent you have provided to us, please write to us at
firstname.lastname@example.org. However, if you revoke any mandatory permissions then we may have to cease
providing you with access to the Platform and the Products, Information and services therein to you.
6. Data Retention
We shall retain the information you provide to facilitate your smooth and uninterrupted
use of the Platform, and to (i) provide, improve and personalize our Platform; (ii) contact you about
your MyMuse Account ; (iii) give customer service, personalise our marketing communications; and (iv)
prevent, detect, mitigate, and investigate fraudulent or illegal activities. We do not retain your
personal data for longer than required for the purpose for which the information may be lawfully used.
7. Data Security
We use appropriate technical and organizational security measures to ensure protection
of the personal data. The transfer of personal data between your end device and us is generally
carried out in an encrypted form (TLS encryption). You can identify an encrypted connection for
example by the lock symbol in the address line of your browser. If you communicate with us by e-mail,
access by third parties cannot be ruled out. However, remember that no method of transmission over the
internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its
8. Cross Border Data Transfer
Personal data we hold about you may be transferred to other countries outside your
residential country for any of the purposes described in this Policy. You understand and accept that
these countries may have differing (and potentially less stringent) laws relating to the degree of
confidentiality afforded to the information it holds and that such information can become subject to
the laws and disclosure requirements of such countries, including disclosure to governmental bodies,
regulatory agencies and private persons, as a result of applicable governmental or regulatory inquiry,
court order or other similar process. In addition, a number of countries have agreements with other
countries providing for exchange of information for law enforcement, tax and other purposes.
If we transfer your personal data to third parties for purposes stated in this Policy, we will use
best endeavors to put in place appropriate controls and safeguards to ensure that your personal data
is kept accurate, adequately protected, and processed only for specified and reasonable purposes in a
manner that is fair, transparent and has a lawful basis, and is stored for no longer than is
9. Children's Privacy
Our website is directed to be used by adults only. If you are not an adult, while you
may look at our site, you should not make a purchase, register, or submit personal data to us. We or
our associates /affiliates do not knowingly collect information from minors.
10. Communications From Us
We may from time to time send you Platform-related announcements when we consider it
necessary and in your interest.
If you would like to contact us to understand more about this Policy or wish to contact
us concerning any matter relating to individual rights and your Personal Information, you may send an
email to email@example.com
This document was last updated on March 12th, 2021.