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Free bucket hat worth Rs. 1199 on every order


A Note From Us

The peeps that decided to build this crazy thing.

Hi. We're Anushka and Sahil Gupta, a young married couple from Mumbai, and the co- founders of MyMuse. 

We're building a brand that aims to change the bedroom experience for all Indians.

Why MyMuse?

Here’s what inspires us to create the leading bedroom brand of India.

“There’s no reason we should feel guilty about wanting to feel good.”


We didn’t grow up with a dream of one day creating a "sex-startup". The idea evolved almost by serendipity, along with our own relationship.

Like most Indians, we grew up in households where the subject of sex was swept under the rug. It existed behind closed doors, on laptop screens, and in hushed, giggly conversations with friends. But the idea of talking about sex openly, or acknowledging it as an integral part of life, was far from reality.

But also like most Indians, as we grew up, we started questioning the way things “just are”. We wondered why intimate products are sold in shady looking brown paper bags from the local chemist. And why most parents don’t have real conversations about the ‘sacred union’ between married couples. Or unmarried ones, for that matter.

Most of all, we wondered why things weren’t different.


We live in a time where entrepreneurs and creatives across the world and in India, are pushing the boundaries of how we eat, dress, consume content, think about the world,and live in it.

But why is it that when it comes to intimacy, products just don’t exist. Or worse, make you feel ashamed for wanting to buy them?

We built MyMuse simply because we believe that the products we use in the bedroom matter. And that sexual wellness should no longer take a backseat. Because it’s a seriously important part of your mental, physical and emotional wellness, too.

Our mission is simple — to make intimacy easy, approachable, and fun for the modern Indian.

Through products designed to enhance the bedroom experience. Products built for pleasure, connection, wellness and well… fun.

So join us. Let’s take our intimate wellness more seriously. Let’s normalise conversations about sex. Let’s pay closer attention to what we put on our bodies. Let’s be better communicators, better lovers, better humans.

We believe that sex is a natural (and amazing) part of life. It’s what makes us human.


Want to know
more about us?

Read Our Manifesto

What folks are saying about us

"[MyMuse is] taking the 
taboo out of sex
in India"

"Sexual wellness products are meant to help you facilitate your self-care journey... We need more platforms like [MyMuse]."

"This gift box from My Muse– a new intimate wellness brand that focuses on sexual health– is the ultimate wellness kit to spice things up."

"MyMuse Glide Personal Jelly is perfect for the days you're looking for some slip n slide... It is light as water, with aloe gel to maintain the Ph levels.”

"A bold brand by a fierce woman, MyMuse is all about high quality, well-designed products for your intimate spaces.”

"This flaming tangerine massager can provide gentle yet toe-curling stimulation. It’s portable, easy-to-use, and super cute."

“The homegrown se...

“The homegrown sexual wellness brand that should be in your bedroom”

"MyMuse is taking the
 taboo out of sex
 in India"

"A brand that puts out products designed to help the modern Indian both celebrate and nourish their sexual journey"

"MyMuse is tackling [sex] with tongue-in-cheek marketing and creative euphemisms, which make the products seem less intimidating"

"Up your bedroom game with this brand's sensual & classy products"

"Female-led brands [like MyMuse] are breaking the taboo around
sex in India"

"Sex & Self Care: MyMuse reminds you how intimacy means to look after yourself"

"[MyMuse takes] the
"shame, guilt and fear"
out of sex in India."

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